Description
My thesis project explored Amazon's private label and how third-party sellers can protect their products. My study aimed to find ways that third-party sellers can prevent Amazon’s private labels from entering their product space while also developing strategies that third-party sellers can implement to protect themselves from Amazon's private label brands. Ultimately finding that success on Amazon requires strategic thinking and a commitment to delivering value to customers, and third-party sellers who prioritize these goals will be well-positioned for long-term success.
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Title
- Fighting Back Against the Platform Giant: An Analysis of How to Protect Against Amazon’s Private Label
Contributors
- Pickren, Ethan (Author)
- Rabinovich, Elliot (Thesis director)
- Davila, Eddie (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Finance (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2023-05
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