Description

My thesis project explored Amazon's private label and how third-party sellers can protect their products. My study aimed to find ways that third-party sellers can prevent Amazon’s private labels from entering their product space while also developing strategies that third-party

My thesis project explored Amazon's private label and how third-party sellers can protect their products. My study aimed to find ways that third-party sellers can prevent Amazon’s private labels from entering their product space while also developing strategies that third-party sellers can implement to protect themselves from Amazon's private label brands. Ultimately finding that success on Amazon requires strategic thinking and a commitment to delivering value to customers, and third-party sellers who prioritize these goals will be well-positioned for long-term success.

Reuse Permissions
  • Download count: 1

    Details

    Title
    • Fighting Back Against the Platform Giant: An Analysis of How to Protect Against Amazon’s Private Label
    Contributors
    Date Created
    2023-05
    Resource Type
  • Text
  • Machine-readable links