The Monster Within: Evaluating the Appeal of Netflix's Dahmer Through a Jungian Lens

In September 2022, production company Netflix released their limited series Dahmer - Monster: The Jeffrey Dahmer Story, a series that focuses on the life and crimes of infamous serial killer Jeffrey Dahmer. Shortly thereafter the series would become one of the most successful series in Netflix history. However, this popularity did not come without extensive criticism from viewers, critics, and family members of Dahmer’s victims. This project seeks to evaluate the mass appeal of Netflix’s Dahmer through the theoretical framework of Carl Jung’s collective unconscious and the shadow archetype. Scholars have previously tried to explain the appeal of true crime as a genre without reaching a consensus. This project analyzes the existing explanations for the appeal of true crime along with why these explanations are unsatisfactory when seeking to explain the appeal of Dahmer, followed with an analysis of how the shadow engages with Netflix’s Dahmer through the ability to become secondarily conscious through Dahmer and the projection of one’s shadow qualities onto Dahmer.