Aesthetic Utilitarianism as Applied to W.P. Carey Websites

This study outlines the tenets of aesthetic utilitarianism, an approach to designing websites. We did this through careful analysis of successful websites and other published studies. We evaluated the Founders Lab and New Venture Challenge websites using these tenets. Our findings show that neither website adheres to aesthetic utilitarian principles. We propose changes that would bring the websites in line with these principles. Finally, we created designs to show what these changes may look like in practice.