The Impact of Persuasion Methods on Student Attitudes and Performance in University Setting

There are 6 methods of persuasion: reciprocity, scarcity, authority, commitment, liking, and social proof. Although these are typically used in economic scenarios, they may be present between professors and their students as well. We surveyed ASU students to find out which methods of persuasion professors may be implementing in their classrooms, and whether or not these were effective in improving student outcomes (performance, memory, etc.).