Description
Liga MX soccer is on the rise with 18 clubs that are part of the league. The league has had
some hardships with acquiring sponsorship. Two big sponsors for the league are
BBVA Bancomer and Voit. The focus of this marketing plan is to look at current trends and
factors that are associated with the league. Recommendations are given for the league to
acquire sponsors to help the league continue to grow and succeed.
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Contributors
Mims, Ambreiah (Author) / Lee, Christopher (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor)
Permanent Link
Contributors
Mims, Ambreiah (Author) / Lee, Christopher (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor)
Details
Title
- Lack of Sponsorship in Liga MX
Contributors
Agent
- Mims, Ambreiah (Author)
- Lee, Christopher (Thesis director)
- Eaton, John (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Psychology (Contributor)
- Department of Marketing (Contributor)
- Department of Management and Entrepreneurship (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2022-05
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