Affective Impacts of Tourism in a Post-War, Re-Emerging Destination

Tourism is not always a lighthearted affair. Visitors are often attracted to places associated with dark and complex pasts, where communities host a wide range of lived experiences, memories and associations. While tourism has potential to facilitate progress and create opportunities, it may also emphasize a place’s hardships or its controversial history. For tourism development to be ethical and sustainable, it is vital to understand its community impacts, including how it may influence residents’ perceptions and wellbeing.This research investigated residents’ senses of affect and emotion within touristic spaces of Mostar, a re-emerging destination city in Bosnia and Herzegovina that experienced some of the worst physical destruction and human casualties during the Bosnian War of the 1990s. An interdisciplinary, multiple-methods approach employed qualitative and quantitative methods, including an intercept survey, resident interviews, participant observation, and autoethnography.
In Part 1, construal level theory of psychological distance was applied in quantitative, survey-based research to understand how tourism may impact residents’ affective responses to local places. In Part 2, fourteen young adult residents were invited to experience their city as “tourists for a day,” visiting attractions alongside the researcher and reflecting upon their experiences via a three-stage interview process. The resulting article specifically explores the concept of affective atmospheres, drawing connections to interdependence theory. Part 3 employed a creative and introspective autoethnographic approach incorporating journaling, poetry and photography to examine the researcher’s own experiences and observations as a visiting researcher in a post-war city. This inquiry was inspired by works from cultural geography engaging non-representational theory and affect theory.
These three discrete studies under a shared thematic umbrella allowed for an in-depth exploration of affect, emotion, and lived experiences within touristic spaces of a post-war, recovering city. Overall, findings suggest that residents perceive tourism as a generally positive force, fostering senses of pride and creating opportunities for the city to move on from the persistent social and economic repercussions of war. However, the social and affective impacts of war are deeply engrained within the fabric of the city, and tourism has the capacity to emphasize differences and discomforts amongst residents and visitors alike.