# Spectacular: art in the experience age

In the 1960s, Minimal Art introduced a radical insistence on the bodily immediacy of the experience. Since then, artists have increasingly focused on the creation of immersive experiences, resulting in spectacular installations that fill museums, galleries, and public spaces. In this thesis, I argue that the artistic shift toward experience-based work stems from an overall revaluation of the experience as a central component of contemporary life in Western societies. Referencing sociological and economic theories, I investigate the evolving role of the art museum in the twenty-first century, as well as the introduction of new technologies that allow for unique sensorial encounters. Finally, I situate this development in both art historical and theoretical context, examining the relationship between critical distance and immersion and challenging the notion that art must become spectacle to compete with the demands of a capitalist culture.