Description
In the delivery of a public service, meeting the needs of its users through cocreation has generated considerable research. Service users are encouraged to engage with public services through dialogue, sustained interaction, and equal partnership, wherein the role of the user changes from passive to active. As the relationship between service provider and service user evolves, researchers have sought to explain how resources, time, accessibility, and bandwidth may affect such relationships, specifically concerning the economically disadvantaged. While many researchers have focused on the logistical barriers that inhibit cocreation among the economically disadvantaged presented by such factors as cost and transportation, limited research has examined the relationship between the service provider and economically disadvantaged service user. Combining previous research, this study examines what economically disadvantaged service users actually do when they cocreate value with a public service by conducting 12 in-depth interviews with participants of SNAP-Ed, nutrition education for persons eligible for government assistance. The study's findings suggest that cocreation exists through relational characteristics of collaboration, isolation, acceptance, connection, and guidance that help in the development and maintenance of relationships, and that a relationship between service provider and user could be further typified by equality. This finding suggests that equality is an independent construct not necessary in the process of cocreation--a departure from previous research--but rather a way to approach the service provider/user relationship. This study is intended as a step toward examining cocreation through the development of organization-public relationships.
Details
Title
- Cocreating value through relationships: an exploration of SNAP-Ed and the base-of-the-pyramid service user
Contributors
- Candello, Elizabeth J (Author)
- Thornton, Leslie-Jean (Thesis advisor)
- Matera, Fran (Committee member)
- Gilpin, Dawn (Committee member)
- Perez, Adriana (Committee member)
- Arizona State University (Publisher)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2014
Subjects
- Mass Communication
- cocreation
- Low Income
- Public Relations
- Public Service
- Relationships
- SNAP-Ed
- Nutrition extension work--United States.
- Nutrition extension work
- Poor--Services for--United States.
- Communication in human services--United States.
- Communication in human services
- Communication in public administration--United States.
- Communication in public administration
Resource Type
Collections this item is in
Note
- thesisPartial requirement for: Ph. D., Arizona State University, 2014
- bibliographyIncludes bibliographical references (p. 165-199)
- Field of study: Journalism and mass communication
Citation and reuse
Statement of Responsibility
by Elizabeth J. Candello