Volatile perceptions: the power of the public sphere to reshape science

This thesis examines the role of the media and popular culture in defining the shape and scope of what we think of today as "science." As a source of cognitive authority the scientific establishment is virtually beyond dispute. The intellectual clout of science seemingly elevates it to a position outside the influence of the general population. Yet in reality the emergence and evolution of the public sphere, including popular culture, has had a profound impact on the definition and application of science. What science is and how it relates to the life of the ordinary person are hardly static concepts; the public perception of science has been molding its boundaries since at least the 18th century. During the Enlightenment "natural philosophy" was broadly accessible and integrated nicely with other forms of knowledge. As the years passed into the 19th century, however, science became increasingly professionalized and distinct, until the "Two Cultures" had fully developed. The established scientific institution distanced itself from the nonscientific community, leaving the task of communicating scientific knowledge to various popularizers, who typically operated through the media and often used the mantle of science to further their own social or political agendas. Such isolation from orthodox science forced the public to create an alternate form of science for popular consumption, a form consisting mainly of decontextualized facts, often used in contrast to other forms of thought (i.e. religion, art, or pseudoscience). However, with the recent advent of "Web 2.0" and the increasing prominence of convergence culture, the role of the public sphere is undergoing a dramatic revolution. Concepts such as "collective intelligence" are changing consumers of information into simultaneous producers, establishing vast peer networks of collaboration and enabling the public to bypass traditional sources of authority. This new hypermobility of information and empowerment of the public sphere are just now beginning to break down science's monolithic status. In many ways, it seems, we are entering a new Enlightenment.