Full metadata
Title
Tooth Fairy Tokens Marketing Plan
Description
C.C. Silver & Gold Inc., a local precious metals and coin dealer, is introducing a new product line, Tooth Fairy Tokens. This one year marketing plan aims to clearly define the business goals of this new venture by outlining the company's current market position and providing it with a competitive marketing strategy that relies on niche market opportunities and established supplier relationships. By providing the firm with a solid foundation of research and direction, this marketing plan will help the company achieve its goals of gaining a market presence and increasing company revenue within the first three years of introduction.
Date Created
2013-05
Contributors
- Blackmer, Courtney Lauren (Author)
- Montoya, Detra (Thesis director)
- Ostrom, Amy (Committee member)
- Brown, Steven (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Supply Chain Management (Contributor)
- Department of Marketing (Contributor)
- W. P. Carey School of Business (Contributor)
Topical Subject
Resource Type
Extent
47 pages
Language
eng
Copyright Statement
In Copyright
Primary Member of
Series
Academic Year 2012-2013
Handle
https://hdl.handle.net/2286/R.I.16824
Level of coding
minimal
Cataloging Standards
System Created
- 2017-10-30 02:50:57
System Modified
- 2021-08-11 04:09:57
- 3 years 3 months ago
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