Description
C.C. Silver & Gold Inc., a local precious metals and coin dealer, is introducing a new product line, Tooth Fairy Tokens. This one year marketing plan aims to clearly define the business goals of this new venture by outlining the company's current market position and providing it with a competitive marketing strategy that relies on niche market opportunities and established supplier relationships. By providing the firm with a solid foundation of research and direction, this marketing plan will help the company achieve its goals of gaining a market presence and increasing company revenue within the first three years of introduction.
Details
Title
- Tooth Fairy Tokens Marketing Plan
Contributors
- Blackmer, Courtney Lauren (Author)
- Montoya, Detra (Thesis director)
- Ostrom, Amy (Committee member)
- Brown, Steven (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Supply Chain Management (Contributor)
- Department of Marketing (Contributor)
- W. P. Carey School of Business (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2013-05
Resource Type
Collections this item is in