Searching for Superman: The Role of Language in the Corporate Education Reform Movement

This thesis examines media rhetoric promoting neoliberal education reform, including the advancement of school-choice systems and movements towards privatization. Films like Waiting for Superman and Won't Back Down have ushered in new, markedly "progressive" narratives that show neoliberal reform as both a model for a consumer-led culture in education and as a path towards educational equity, a goal typically associated with public schools promoted as a public interest.