Full metadata
Title
Creating the Moment of a Lifetime
Description
The following creative project was a two part study regarding the wedding and event planning industry. Part one consisted of planning and executing an event followed by an analysis of the event in terms of strengths, weaknesses, and customer feedback. Part two consisted of evaluating a potential wedding planning company by the standards of the Business Model Canvas Method. The overall goal of this project was to determine if I would be pursuing a career as an independent wedding and event consultant or exploring other career options based on the research conducted and which option would be best aligned with my desires and career aspirations.
Date Created
2013-12
Contributors
- Hawbaker, Christina Elizabeth (Author)
- Peck, Sidnee (Thesis director)
- LePine, Marcie (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Marketing (Contributor)
- W. P. Carey School of Business (Contributor)
- Department of Management (Contributor)
Topical Subject
Extent
14 pages
Language
eng
Copyright Statement
In Copyright
Primary Member of
Series
Academic Year 2013-2014
Handle
https://hdl.handle.net/2286/R.I.19979
Level of coding
minimal
Cataloging Standards
System Created
- 2017-10-30 02:50:57
System Modified
- 2021-08-11 04:09:57
- 3 years 2 months ago
Additional Formats