Description
The following creative project was a two part study regarding the wedding and event planning industry. Part one consisted of planning and executing an event followed by an analysis of the event in terms of strengths, weaknesses, and customer feedback. Part two consisted of evaluating a potential wedding planning company by the standards of the Business Model Canvas Method. The overall goal of this project was to determine if I would be pursuing a career as an independent wedding and event consultant or exploring other career options based on the research conducted and which option would be best aligned with my desires and career aspirations.
Copyright Statement
Included in this item (3)
Details
Title
- Creating the Moment of a Lifetime
Contributors
Agent
- Hawbaker, Christina Elizabeth (Author)
- Peck, Sidnee (Thesis director)
- LePine, Marcie (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Marketing (Contributor)
- W. P. Carey School of Business (Contributor)
- Department of Management (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2013-12
Subjects
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