Austin City Limits: An Ethnographic Analysis of the Modern Music Festival

This ethnographic study explores the music festival phenomenon in the context of the Austin City Limits music festival, held in Austin, Texas with a total attendance of over 450,000 people annually. Using Glaser and Strauss' grounded theory method (1967), central questions concerning structure, community identity, sustainable consumption, and waste were generated from the ethnography. These topics were analyzed with supporting theory in cultural anthropology, sociology, and sustainability. The findings are the basis for our "local-washing" theory, suggesting that localness is utilized to create a sense of authenticity. It is our shared conclusion that local-washing is a prevalent phenomenon at the modern music festival and presents the impact of commercialization on the public sphere. The research conducted includes collecting ethnographic fieldnotes pertaining to festival-goers behaviors that we observed at the festival as well as an investigation of the waste at the festival. By attending the Austin City Limits music festival and utilizing the ethnographic research method, we gained a deeper understanding of what motivates and bonds people in the unique context of the music festival. Through this we found basis for an analysis of the sustainable consumption of food and beverages at the festival as well as waste behaviors and theories behind them including the idea of waste having an absent presence in society.