Risky Decision-Making Behavior: An Analysis of The Gambler's Fallacy and The Near-Miss Effect

There are two common cognitive distortions present in risky decision-making behavior. The gambler's fallacy is the notion that a random game of chance is potentially biased by previous outcomes, and the near-miss effect is the overestimation of the probability of winning immediately after barely missing a win. This study replicated a portion of the methods of Clark et al. (2014) in an attempt to support the presence of these two fallacies in online simulated risky decision-making tasks. One hundred individuals were recruited and asked to perform one of two classic gambling tasks, either predict the outcome of a dichromatic roulette wheel or spin a simplified, two-reel slot machine. An analysis of color predictions as a function of run length revealed a classic gambler's fallacy effect in the roulette wheel task. A heightened motivation to continue playing after a win, but not a near or full miss, was seen in the slot machine task. How pleased an individual was with the results of the previous round directly affected his or her interest in continuing to play in both experiments. These findings indicate that the gambler's fallacy is present in online decision-making simulations involving risk, but that the near-miss effect is not.