Full metadata
Title
An Exploration of the Design and Execution of Gender-Neutral Retail Products
Description
Two gender-neutral products developed and sold by IKEA were studied in order to learn about the development of such items, as well as what makes gender-neutral products appealing to consumers.
Date Created
2017-12
Contributors
- Daryanani, Sapna Sonu (Author)
- Gray, Nancy (Thesis director)
- Lisjak, Monika (Committee member)
- Department of Marketing (Contributor)
- Herberger Institute for Design and the Arts (Contributor)
- W. P. Carey School of Business (Contributor)
- Barrett, The Honors College (Contributor)
Topical Subject
Resource Type
Extent
64 pages
Language
eng
Copyright Statement
In Copyright
Primary Member of
Series
Academic Year 2017-2018
Handle
https://hdl.handle.net/2286/R.I.45834
Level of coding
minimal
Cataloging Standards
System Created
- 2017-11-16 11:40:32
System Modified
- 2021-08-11 04:09:57
- 3 years 3 months ago
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