CDA: Career Development Application

CDA is a mobile application that helps students, specifically those without a mentor, break into the competitive investment banking industry. Investment banking is arguably one of the most competitive industries to break into because it is widely viewed as the premier finance career available out of undergraduate school. The industry is unique in the sense that there are many unwritten rules on how to break into the industry. The large investment banks receive tens of thousands of applications every year, but only an extremely small percentage of those applications are viewed. This is a problem for a majority of students, who believe that simply having a high GPA and a passion for finance and submitting an application is adequate to get into investment banking. Many students who successfully make it into the industry are provided with programs and mentors to teach them everything necessary to do so, but I have noticed that there are many other qualified students that are not given these resources and are, accordingly, not as successful getting into the industry. This application is designed to provide some of the custom mentorship advice necessary to get into investment banking. I will approach this project as a business venture and will develop methods to monetize the services this program provides.