An Examination of the Organizational Culture and Profitability of Disney World: The Unique Perspectives of Disney Interns

This research examines the relationship between the famed organizational culture of Disney as a company and the profitability of Walt Disney World itself. There are several factors of the organizational culture within the employees or “cast members” of Walt Disney World that have become the reason Disney itself is so profitable. Those factors have included the training that every cast member must go through, knowledge of the company and the park alike and the positive treatment and benefits given to the cast members by upper management. The training of the cast members is known to establish high levels of trust and respect among the Disney organization and its guests, which can lead to a positive relationship and a long-term customer. The research in this study is to determine whether the organizational culture and the quality of the employees are what causes a Walt Disney World guest to become a customer and that has kept the profitability so high. The research discovered that Walt Disney World leadership has put too much of a focus on making profits. This pressure to make sales has caused organizational culture to become negative and motivation for cast members to sell to drop, causing more pressure from leadership to make sales.