The Application of Generative Design in Product Development

The premise of this thesis developed from my personal interests and undergraduate educational experiences in both industrial engineering and design studies, particularly those related to product design. My education has stressed the differences in the ways that engineers and designers approach problem solving and creating solutions, but I am most interested in marrying the two mindsets of designers and engineers to better solve problems creatively and efficiently.
This thesis focuses on the recent appearance of generative design technology into the world of industrial design and engineering as it relates to product development. An introduction to generative design discusses the uses and benefits of this tool for both designers and engineers and also addresses the challenges of this technology. The relevance of generative design to the world of product development is discussed as well as the implications of how this technology will change the roles of designers and engineers, and especially their traditional design processes. The remainder of this paper is divided into two elements. The first serves as documentation of my own exploration of using generative design software to solve a product design challenge and my reflections on the benefits and challenges of using this tool. The second element addresses the need for employing quantitiative methodologies within the generative design process to aid designers in selecting the most advantageous design option when presented with generative outcomes. Both sections aim to provide more context to this new design process and seek to answer questions about some of the ambiguous processes of generative design.