Dynamic Social Norms as an Intervention Tool for Reducing Food Waste in a Community Dining Setting

As a cause of negative economic, societal, and environmental effects, food waste is increasingly being seen as a sustainability issue that needs to be addressed. Reduction of food waste is preferred to recycling because it reduces the financial burden and technological innovations needed to address the issue. While there are many different approaches to reduce food waste, this paper investigates dynamic social norms as an avenue for reducing food waste. Recent studies showcased the effectiveness of using dynamic social norms to reduce meat consumption and the use of to-go cups. However, there appears to be a gap in research that investigates the impact of dynamic social norms in U.S. university community dining settings. This study piloted the use of dynamic social norms to intervene in post-consumer food waste behaviors at Arizona State University. Specifically, this study compared food waste amounts in a location with and without an intervention tool as well as conducted interviews to monitor any self-reported behavior change. Results show that dynamic social norms can promote behavior change in terms of food waste when compared to a control location without the intervention. Further, this study advocates for monitoring food habits through both quantitative and qualitative analysis in order to identify potential behavior changes that could not be captured to the same extent by a mono-methodological approach.