Greener Golf: Promoting a More Sustainable Game

At a confluence of accelerating climate change, unprecedented technological advancement, and increasing corporate and government transparency, global systems are reaching a level of complexity never seen before. Much about how the future will play out is unknown. But what is clear is the need for a more sustainable structure to all organizations, and only those that are willing and able to adapt will survive. Few industries have a greater need for this change than golf, a sport that has shown significant decline in social and cultural relevance in recent decades due to controversial business practices and varying perspective on environmental impact. Greener Golf seeks to help businesses prepare for this needed level of resiliency.This project sought to address one of the least sustainable industries in one of the least sustainable cities, Phoenix, Arizona. Golf was chosen as the specific focus due to its significant impact on both the landscape of the state and its water reserves. Greener Golf was established as a driving force for sustainability advocacy and education and a platform where golf managers, workers, vendors, players, and entrepreneurs alike can come to learn about sustainability efforts and solutions in the golf world. It also serves to connect a network of like-minded individuals with the common goal of bringing sustainability to the sport they love. With the right vision and partnerships, a robust, adaptable, resilient, and inclusive business model can be achieved, elevating the game for future generations.