This thesis will analyze the current position of the medical-grade skincare company Omni Bioceutical Innovations using the four frames discussed in Bolman and Deal’s Reframing Organizations. In reflecting upon the company through the structural, human resource, symbolic and political frame lens, a multi-frame marketing strategy is developed to address Omni’s current obstacles and future goals. The paper begins with a history of Omni Bioceutical Innovations and an analysis of the current marketing and skincare trends. Research on business-to-business (B2B) and business-to-consumer (B2C) strategies will also be shared to help provide context to Omni's obstacles when switching its marketing focus from B2B to B2C. The paper will then focus on Omni’s past digital strategy setbacks and present opportunities for how the company can move forward using Bolman and Deal’s frames and research on the skincare market and current digital marketing tactics. The resolutions presented will include insight into how to target the B2C market effectively through specific social platforms and offer suggestions of which elements should be incorporated into their new website. Through examining Omni’s past internal battles using the organizational frames, it helps clarify the needs of the company and reinforces the changes that must be made to help the company become even more successful.

This thesis project employs a four-frame evaluation from Lee Bolman and Terrence Deal’s book Reframing Organizations to ultimately suggest potential solutions and recommendations for how Phoenix Sister Cities and its Business Relations Committee can strengthen member engagement, increase the committee’s influence in the community, reinvigorate a greater sense of purpose in being a part of the committee. The paper begins with a description of the nonprofit organization Phoenix Sister Cities and its wide range of functions, in addition to its position within the larger Sister Cities community. Following this overview, an introduction and description of the Business Relations Committee is necessary to provide context for the multi-frame analysis. This description will include the structure of the committee as well as the current and past projects that the committee plays or has played a crucial role in. Next, using external research as well as personal testimony, I will discuss the main obstacle that the Business Relations Committee currently faces, which is cultivating engagement among all the members of the committee. After explaining Bolman and Deal’s four frames, I will use these frames to analyze the engagement of the Business Relations Committee members by looking at the challenge from a wide variety of perspectives. My recommendations that stem from the frame analysis include using stories and personal testimony to share the values of the committee with the community and to motivate fellow members to be more involved in the current committee projects. I also advise that committee leaders restructure the unit based on feedback from a distributed survey in order to identify members that can be given designated tasks moving forward. Lastly, I provide new project ideas for members to focus on in an effort to increase their belief in and devotion to the committee.

This thesis project utilizes a multi-frame analysis from Bolman and Deal’s Reframing Organizations: Artistry, Choice and Leadership to reinvent a fundraising opportunity for a nonprofit organization named Save the Cats Arizona. This thesis begins with what makes Save the Cats Arizona stand out from other organizations. From there, a breakdown of the organization’s structure is provided. Next, research is provided on the impacts of fundraising on social media platforms and online engagement across nonprofit organizations. Additional research is provided to highlight the importance of social media management in nonprofit organizations. Save the Cats Arizona is then analyzed through Bolman and Deal’s multi-frame theory – which includes the structural, human-resource, political, and symbolic frame. Finally, the knowledge gained from the multi-frame analysis is implemented into ideas on how to improve fundraising opportunities for Save the Cats Arizona. This project ends with a reflection about this thesis and Save the Cats Arizona’s future.

This thesis project utilizes Bolman & Deal’s (2017) four frames to analyze how the Internship experience at TigerMountain Foundation, a South Phoenix community garden nonprofit, can be optimized to help the organization more effectively reach its goals. A brief explanation of the organizational context and structure is given as well as an overview of the relationship between community gardening and decreasing recidivism, as well as TigerMountain’s position in a food desert. TigerMountain Foundation can ultimately be framed internally as a human resource and symbolic organization and externally as a political organization. The Internship program presents a political benefit to the organization and can benefit from some human resource and structural additions to the onboarding process and overall experience. The recommended additions include providing a thorough onboarding packet to Interns at orientation that includes a questionnaire, includes a brief overview of the organization in human resource framing, a contact sheet, and instruction sheets for commonly used systems. Other additions to the Internship experience include setting up a ratio of how many Internship hours can be earned at the gardens and farmers’ markets compared to working administratively, requesting that Interns send in their updated availability weekly for scheduling purposes, and the implementation of an “on-call” system for farmers’ market shifts.