The Past, Present, and Future of Nike's Supply Chain

Description
Nike, the largest athletic apparel company in the world, has a very complex wide-reaching supply chain. As pioneers of outsourcing production and products, they have dealt with many challenges and problems since their beginning in 1964. As Nike has faced

Nike, the largest athletic apparel company in the world, has a very complex wide-reaching supply chain. As pioneers of outsourcing production and products, they have dealt with many challenges and problems since their beginning in 1964. As Nike has faced their controversial history of labor strikes, protests, boycotts, and much more, they began to restructure their business model and supply chain practices. Following this came audits, minimum age requirements, factory condition monitoring, and public disclosures of locations. With these new initiatives and growth in Nike’s supply chain, an overarching analysis of Ports of Lading, Shipment Origins, Ports of Unlading, Shippers/Suppliers, and Carriers can give a glimpse into the world-wide network of their apparel. Finally, through my data analysis and secondary source research, I will explain how Nike's supply chain emerged, adjusted, and changed given different textile regulatory environments over the years.
Date Created
2023-05
Agent

An Evaluation of Ageism in the Fashion Industry: Re-Evaluating Norms in Fashion Media

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Description

According to Fashion Theory: The Journal of Dress, Body & Culture, fashion is defined as "the cultural construction of the embodied identity." (Steele 2012). Fashion is a complex subject that utilizes media to instill understanding and the significance of its

According to Fashion Theory: The Journal of Dress, Body & Culture, fashion is defined as "the cultural construction of the embodied identity." (Steele 2012). Fashion is a complex subject that utilizes media to instill understanding and the significance of its products to consumers through advertisement. It is highly influential on consumers' behaviors and self-image. In this thesis, I provide the historical context of the fashion industry’s media channels that have shaped the perspective and importance of youthful physical features leading to a youth-centric market. It also examines the current practices and representation in media. The insights from this research provide an understanding of how ageism is prevalent in various forms of media and identifies the implications of the perception of older consumers.

Date Created
2022-05
Agent

Post Pandemic Fashion: Trend Forecasting for Spring 2022

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Description

The COVID-19 pandemic in 2020 drastically altered what was once accepted as reality. As society shifted to an online universe, causing rampant isolation, the world faced many uncertainties. This dramatic transformation affected every global industry and because fashion and culture

The COVID-19 pandemic in 2020 drastically altered what was once accepted as reality. As society shifted to an online universe, causing rampant isolation, the world faced many uncertainties. This dramatic transformation affected every global industry and because fashion and culture are intertwined, the industry became a direct reflection of the new social climate. This ASU Barrett Creative Project explores the current direction in fashion and identifies two contrasting cultural aesthetics that arose from the 2020 pandemic. Through ample research surrounding various topics such as generational escapism, mental health as it relates to the pandemic, increased psychedelic use, fashion technology advancements, the metaverse and non-fungible tokens in fashion, and the current political and social environment, I identified and named two separate fashion blanket trends: Kaleido and Chernobyl. Photographic evidence from Vogue Runway and the latest fashion seasons were included as support for these predictions. Inspired by Fashion Snoops, a prominent fashion trend forecasting agency, I created a trend packet, including a mood board, pattern and color palette, cultural influences, key items, and a fashion buyer’s checklist for both trends. Finally, I reported on my findings when researching Pinterest Predicts, a resource for creative businesses to predict trends, which identified three specific fashion trends, deemed Athflow, Cocoon Swoon, and Up Clothes and Personal, and I circled back to how it relates to both Kaleido and Chernobyl. Reminiscent of pandemic-induced escapism, 3D-printing in fashion, the metaverse, and a worldwide psychedelic awakening, Kaleido features many avatar-like garments with an otherworldly flair, complete with funky abstract knitwear, bold prints, eye-catching cutouts and textures. Leading brands reflecting Kaleido are Chet Lo, AVAVAV Firenze, and Marco Garro. Finally, Chernobyl has a direct correlation with the cultural annihilation 2020 left in its wake, voicing the civil distress that continues to echo universally suggesting an uncontrollable warfare on a preexisting reality. Characterized by deconstructionism, distressing, layering, and an emphasis on outerwear, the dark dystopian expression of “Apocalyptic Chic” is conveyed. Leading brands within this trend are Maison Margiela, Rick Owens, and independent label, Kepler London. Additionally, a permanently altered post-pandemic society saw stretchier, more casual outfits taking over the average wardrobe. As a result, designers within this new fashion season brainstormed new ways to transition from loungewear and leggings back into elevated fashion. Knitwear became the preferred method to achieve this progression and thus, the era of presentable and editorial athleisure began. In conclusion, the current course of fashion is boundary-pushing, innovative, and culturally reflective, featuring a multitude of innovative layering and patchwork, as well as interesting takes on silhouettes and pattern contrast. Elevated knitwear has a prominent place within new collections as the world transitions from working at home and living in athleisure to rediscovering the outside world. Because of the direct connection between fashion and culture, the newest outputs in fashion are either reminiscent of a dismal post-apocalyptic future, or “Chernobyl”, or appear to have arrived from a different, more optimistic dimension, or “Kaleido”.

Date Created
2021-12
Agent

AN EVALUATION OF SUSTAINABLE CERTIFICATIONS WITHIN THE GLOBAL FASHION INDUSTRY: An analysis of criteria upheld by specific sustainable certifications.

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Description

Within the last decade, it has become increasingly apparent that the effects of climate change are getting harder and harder to ignore. This fact has led to increased interest in sustainability and an increased pressure from consumers to have these

Within the last decade, it has become increasingly apparent that the effects of climate change are getting harder and harder to ignore. This fact has led to increased interest in sustainability and an increased pressure from consumers to have these ideals implemented into a variety of global industries. The fashion industry, in particular, has been facing this pressure toward the desire for sustainable products is the fashion industry. Over the last five years, sustainability has become a main focus within the fashion industry. Countless brands now include sustainability within their marketing tactics and a variety of fashion organizations release reports on the unsustainable practices that currently dominate fashion production. These misleading marketing tactics and enigmatic intensive reports lead to confusion on what sustainable fashion actually looks like for both consumers and suppliers alike.<br/> This report attempts to help tackle this problem by using sustainable fashion certifications as a tactic to prove sustainability within business procedures. To compare eight of the most common fashion certifications, this paper assumes a systems thinking approach to creating an assessment framework, which is then applied to said certifications. To back up the importance of the topic, this paper presents key points of the current issues related to this case, which then contribute to the integration of basic sustainability assessment criteria and case-specific factors into overarching core criteria. The application of this framework is utilized to determine which certifications cover certain aspects of the curated core criteria. This is then used to present consumers and manufacturers with a more accurate understanding of each of these certifications. This information is then followed up with a recommendation of certifications that align most within researched-based consumer and supplier desires.

Date Created
2021-05
Agent

The Sustainability Issue: Fast Fashion & Overconsumption

Description

This thesis project consists of a digital creative booklet educating consumers on the issue of fast fashion and the overconsumption of clothing. It also consists of easy to follow recommendations for consumers to begin their sustainable journey in fashion as

This thesis project consists of a digital creative booklet educating consumers on the issue of fast fashion and the overconsumption of clothing. It also consists of easy to follow recommendations for consumers to begin their sustainable journey in fashion as well as resources for them to use to educate themselves further. The goal of the document is to be an introductory educational tool that spreads awareness while also being easy to understand and visually appealing.

Date Created
2021-05
Agent

Who's Responsible: An analysis of the impact consumers have on the behavior of fast fashion retailers in regards to the Triple Bottom Line

Description

The goal of this research was to analyze the impact of consumer behavior on the sustainability of the fast fashion industry, specifically in regards to the framework of the Triple Bottom Line. First, a review of relevant literature investigating the

The goal of this research was to analyze the impact of consumer behavior on the sustainability of the fast fashion industry, specifically in regards to the framework of the Triple Bottom Line. First, a review of relevant literature investigating the three aspects of the Triple Bottom Line (environmental, social, and economic) as it pertains to the fast fashion industry was conducted to provide context for this research. Research methods utilized scholarly articles and journals along with companies’ CSR reports to determine the course of development of the fast fashion industry over time. Additionally, the impact of consumer behavior was investigated and linked to trends observed in the production and business practices of the industry over time. Based on the analysis of the influence of past consumer behavior on the industry, it was clear consumers play a major role in the industry and its sustainability in terms of the Triple Bottom Line. This suggests that the unsustainability of the fast fashion industry is due in part to consumer behavior and the retailers themselves, which is important to understand for the industry going forward as it aims to improve overall sustainability.

Date Created
2021-05
Agent

Who's Responsible: An analysis of the impact consumers have on the behavior of fast fashion retailers in regards to the Triple Bottom Line

Description

The goal of this research was to analyze the impact of consumer behavior on the sustainability of the fast fashion industry, specifically in regards to the framework of the Triple Bottom Line. First, a review of relevant literature investigating the

The goal of this research was to analyze the impact of consumer behavior on the sustainability of the fast fashion industry, specifically in regards to the framework of the Triple Bottom Line. First, a review of relevant literature investigating the three aspects of the Triple Bottom Line (environmental, social, and economic) as it pertains to the fast fashion industry was conducted to provide context for this research. Research methods utilized scholarly articles and journals along with companies’ CSR reports to determine the course of development of the fast fashion industry over time. Additionally, the impact of consumer behavior was investigated and linked to trends observed in the production and business practices of the industry over time. Based on the analysis of the influence of past consumer behavior on the industry, it was clear consumers play a major role in the industry and its sustainability in terms of the Triple Bottom Line. This suggests that the unsustainability of the fast fashion industry is due in part to consumer behavior and the retailers themselves, which is important to understand for the industry going forward as it aims to improve overall sustainability.

Date Created
2021-05
Agent

Mapping Sustainable Concepts for Fashion Exhibition Development

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Description
This thesis explores the relationship between sustainability, the fashion industry, and fashion exhibitions. Sustainability has been a driving force in the fashion industry in recent years as designers attempt to combat staggering textile waste statistics in order to lessen the

This thesis explores the relationship between sustainability, the fashion industry, and fashion exhibitions. Sustainability has been a driving force in the fashion industry in recent years as designers attempt to combat staggering textile waste statistics in order to lessen the damage the industry has on the environment. Producers must rethink human engagement with nature based on a new ethic of ecosystem stewardship, which proposes that humans have ethical obligations to one another in their mutual relationship with non-human species and nature (Schmitz 13). Enhancing a socio-ecological perspective garners new ways of consuming and appreciating clothing design while focusing on lessening impacts on the environment through using less materials, reusing materials in new textile developments, and projecting a sustainable identity that can be followed by the public in order to be more conscious of spending habits, annual waste, and how sustainably ethical companies are. Removing natural resources or transforming landscapes to enhance human well-being paradoxically stands to diminish human well being over time (Schmitz 12), and this is something that humans face with the inevitability of climate change affecting future generations. In mapping the relationship between sustainability, fashion designer's design process, and the way curators communicate sustainable themes, an overall understanding of sustainable culture can be understood in the industry.
Date Created
2020-05
Agent

Staging a Career in Fashion - Education as the Key to Success for the Fashion Business Professional; Adding a Fashion Business Major to the W.P. Carey School of Business

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Description
This thesis has two goals. The first is to explore and report on the state of the fashion and fashion business industry today. And the second is to propose a degree program plan, informed by the first goal, that will

This thesis has two goals. The first is to explore and report on the state of the fashion and fashion business industry today. And the second is to propose a degree program plan, informed by the first goal, that will adequately prepare an Arizona State University student for a career in the fashion business industry. Keeping these two goals in mind, the thesis that follows looks at the industry through an academic and innovative lens. Primary and secondary research enforces these lenses and reveals the importance of a four-year university that provides students with a comprehensive experience, one that provides students with academic and experience-based opportunities. In order to best prepare students for a career in the intended industry. In order to best prepare students for a career in the intended industry, this thesis proposes that a combination of hands-on experiences, networking/mentoring programs, and project-based courses be implemented. This can be achieved by a final degree plan that offers key courses related to business such as fashion branding and an elective portfolio focused on fashion from the Herberger Institute for Design and the Arts and the W.P. Carey School of Business.
Date Created
2020-05
Agent

Retired to Reinspired: Displaying Sustainable Practices in Visual Merchandising

Description
It is a widely accepted fact that the fashion industry is the second most unsustainable industry in the world, just behind oil (Qutab, 2016). Although some research would like to suggest that fashion is more sustainable than it actually is,

It is a widely accepted fact that the fashion industry is the second most unsustainable industry in the world, just behind oil (Qutab, 2016). Although some research would like to suggest that fashion is more sustainable than it actually is, it is indisputably a huge contributor to waste and something obviously needs to change (Friedman, 2018). When people hear about how unsustainable the fashion industry is, they usually think about fast fashion and how quickly clothes are being produced, purchased, and then discarded. What most people probably do not think about is that visual merchandising is also a large reason the fashion industry is considered so unsustainable. Visual merchandising is the act of displaying merchandise in a way that makes it attractive to consumers (Business Dictionary, n.d.). For example, most of the props, signage, decor, and fixturing that are used to create the whimsical window displays seen on Michigan Avenue or Rodeo Drive are simply thrown in the trash after use. This is a problem because the turnover for window displays is almost as fast as it is for merchandise. Tons of materials are trashed week after week, season after season, and year after year. As a fashion minor and someone who works in visual merchandising for two different companies, I have seen firsthand just how much waste is created from making a store look beautiful. Because of this, I wanted my creative project to highlight the issue of sustainability in the fashion industry, and more specifically, in visual merchandising. The goal of this project is to demonstrate that you can create a beautiful and captivating window display using recycled materials. To do this, I created three pieces to be used in a window display that I constructed out of discarded props, signage, and decor that I collected from different stores such as Crate & Barrel, Michael Kors, and Free People. A display that is made out of recycled materials does not need to look like a pile of garbage, but can look just as beautiful and inspiring as a display made entirely of new materials. In creating these three pieces out of recycled materials, I aim to prove that visual merchandising can be more sustainable in ways that are not as difficult as one might think, and help spark a change in the fashion industry as a whole.
Date Created
2020-05
Agent