Matching Items (44,812)
Description
The rise in social media usage has sparked a new marketing strategy for brands and entrepreneurs known as influencing. Influencers use marketing tactics to persuade their social media followers to purchase a certain brand. For this thesis, we will be focusing on micro influencers who are defined as people that began as a regular, everyday person and became known for their knowledge about some specialist niche with a range of 10,000-500,000 followers.
To conduct research, we developed a survey that was distributed and taken by students at Arizona State University. The goal of surveying college students was to understand how young people who regularly use social media are persuaded by micro-influencers. To gain more insight, we interviewed three local micro-influencers that we discovered through Instagram and research. The goal of these interviews was to discover tactics that micro-influencers use when posting to market sponsored products. Additionally, we hoped to uncover a pattern that micro-influencers use when building their social media following. Ultimately, we developed a six-step guide from our research that aspiring micro-influencers can follow to strategize their rise as a social media micro-influencer. We also discuss the social media app TikTok, which we believe will be heavily used by influencers and micro-influencers in the future.
To conduct research, we developed a survey that was distributed and taken by students at Arizona State University. The goal of surveying college students was to understand how young people who regularly use social media are persuaded by micro-influencers. To gain more insight, we interviewed three local micro-influencers that we discovered through Instagram and research. The goal of these interviews was to discover tactics that micro-influencers use when posting to market sponsored products. Additionally, we hoped to uncover a pattern that micro-influencers use when building their social media following. Ultimately, we developed a six-step guide from our research that aspiring micro-influencers can follow to strategize their rise as a social media micro-influencer. We also discuss the social media app TikTok, which we believe will be heavily used by influencers and micro-influencers in the future.
ContributorsPangburn, Morgan Lane (Co-author) / Harazim, Genevieve (Co-author) / Eaton, John (Thesis director) / Ingram-Waters, Mary (Committee member) / Department of Psychology (Contributor) / School of Life Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This study was conducted to determine how consistently parents rated their child's temperament regarding taking them places, how easy or difficult it is to soothe them, how easily they get upset, and how much they want to be held. The questionnaires were distributed, and the 55 participants were given time to complete them. After being returned the data was analyzed and it was found that parents rate their children's temperament consistently throughout the questionnaire. Children who were rated as having a more challenging temperament in some questions tended to be related as having a challenging temperament in all areas, while children who were rated as having a more positive temperament in some questions were related as having a positive temperament in all areas. The results showed that analyzing different characteristics that a child shows throughout daily life can be used to determine that child’s temperament.
ContributorsOsman, Halima Hashi (Author) / Reifsnider, Elizabeth (Thesis director) / Han, SeungYong (Committee member) / Edson College of Nursing and Health Innovation (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This project was organized to analyze a multitude of data in order to determine the economic impact of a professional sports team starting in a particular location, or “market”. The thesis group (“group”) collected historical data on professional sports teams from 1975 to present, state economic data as applicable, and data indicating sports fan preferences and behavior. This data was collected, cleaned, and analyzed in order to understand trends and impacts of sports teams in local economies. The group looked at a number of statistical factors including team performance, championships, state GDP and employment, and digital trends regarding the sports teams. Using economic models and statistics, the group was able to derive insights on the factors that cause sports teams to influence the economy they are located in. Additionally, the group analyzed reporting on teams in particular markets, as well as the financing surrounding stadiums to provide a diverse perspective on the topic. At a high level, starting a professional sports team in a new market does not have a significant impact on the economy: the data did not demonstrate statistical significance and qualitative analysis proved that the impact of a new team is negligible. The following serves as documentation and explanation of the group’s analysis on this topic.
ContributorsFriedman, Jared Davidson (Co-author) / Conner, Joshua (Co-author) / McClain, Jacob (Co-author) / Foster, William (Thesis director) / Lee, Christopher (Committee member) / Department of Information Systems (Contributor) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Acne scarring can negatively affect individuals’ lives long after active acne has resolved. An online survey analyzed the public’s acne history and knowledge of acne scar prevention to determine acne scar risk factors and public awareness of acne scar prevention and yielded 209 complete data sets. Though types of acne scars vary in how long they persist on one’s skin, all forms were found to be equal in the negative psychological impact they inflict. Acne severity, acne duration, individual age, and family history of scarring were found to have associations with atrophic scarring The findings suggest a need for implementing a structured and standardized way for communicating acne scar prevention information to the general public. Practical implications of these findings are discussed further for increasing public awareness of acne scarring and prevention knowledge.
ContributorsJone, Jillian Louise (Author) / Lee, Rebecca (Thesis director) / Redden, Tamara (Committee member) / Edson College of Nursing and Health Innovation (Contributor) / College of Health Solutions (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Human rights and migration policy leave no person in a nation unaffected. Due to the recent Syrian refugee crisis, the world stage has been critically put to the test for its border policies and the infrastructure it can provide for refugees. It is an imperative to reflect on the successes and shortcomings of this ongoing issue in order to build more sustainable and impactful infrastructure for future migrant resettlement. This paper analyzes Sweden, Germany, and Jordan through a lens focused on government and social development and the correlating impact on Syrian refugees. By evaluating government entities and non-government organizations, while also interviewing Syrian refugees themselves, this paper builds a framework for understanding the global stage’s response to the Syrian refugee crisis. Out of this framework are recommendations for more effective resettlement practices, developed via retrospective analysis.
ContributorsMcGirr, Aidan John (Author) / Ferry, Lara (Thesis director) / Briggs, Jason (Committee member) / Englund, Galen (Committee member) / School of Human Evolution & Social Change (Contributor) / School of Earth and Space Exploration (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
There is little research on volunteer tourism to primate sanctuaries. The purpose of this study was to help fill this knowledge gap and gain insights into how animal sanctuaries with volunteers in Costa Rica can be improved operationally to strengthen their conservation efforts. My research questions were: 1. How does volunteer tourism with primates in Costa Rica affect volunteers? 2. How does this volunteer tourism affect Costa Rica’s environment? The methodology used was an exploratory qualitative design that included a literature review of previous research and case studies and a visit with interviews at a primate sanctuary in Costa Rica. The findings did not generate sufficient data to answer the first research question. I did find that altruism was a key factor in recruiting effective volunteers. The study also found that conservation in Costa Rica relies on volunteer tourism to fill a human resource gap. This research will allow sanctuaries in Costa Rica to respond better to protect biodiversity.
ContributorsCavalier, Rebecca (Author) / Chhetri, Nalini (Thesis director) / Castillo, Elizabeth (Committee member) / College of Integrative Sciences and Arts (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The changes in marine ecological conditions brought on by warming and stratification of the oceans have radically shifted many marine environments around the globe. This project aimed to better characterize the aggregation behavior of the abundant picocyanobacterium Prochlorococcus marinus, which is hypothesized to dominate over other phytoplankton as the primary autotroph in increasingly warmer and nutrient poor oceans. This aggregation, believed to be mediated through the secretion of sticky Transparent Exopolymeric Substances (TEP), might be key for Prochlorococcus to sink throughout the ocean and serve as a source of carbon to other communities within its environment. Considering the relatively low concentration of TEP secreted by Prochlorococcus when on its own, this study explored the synergistic effect that heterotrophic bacteria and inorganic minerals in the surrounding seawater may have on the aggregation of P. marinus. This was done by inoculating P. marinus and the model heterotroph Marinobacter adhaerens HP15 individually and mixed in cylindrical roller tanks with the addition of ballasting clay minerals into roller tanks to simulate constant sinking for 7 days. The aggregates which formed after rolling were quantified and their sinking velocities and excess densities were measured. Our results indicate that the most numerous and densest aggregates formed when Prochlorococcus was in the presence of both M. adhaerens and kaolinite clay particles. I will discuss how methodology, particularly cell number, may play a role in the enhanced aggregation that I found when Prochlorococcus was cultured together with the Marinobacter.
ContributorsAouad, Samer Ghassan (Author) / Neuer, Susanne (Thesis director) / Cadillo-Quiroz, Hinsby (Committee member) / Cruz, Bianca (Committee member) / School of Life Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Should choreographing a dance routine be completely subjective or should it include some objective assessment? Dance is a performing art with the purpose of expressing an emotion or idea. In literature, dance is approached from solely the artistic side, using principles of art like movement, pattern, and rhythm. Art and science are often pinned against one another; art is considered subjective while science considered objective. Art tries to express knowledge while science aims to acquire knowledge. However, the two disciplines relate in their effort to understand the world. Although their intended audiences are contrasting, their goals are essentially the same. Considering this relation, my thesis will use both art and science to quantify elements of pom routines to create objective data to be used in the subjective choreography process. My project will look at the collegiate dance world and assess routines that have placed well at UDA College Dance Team National Championships. This research investigates how inclusion of certain elements adds value to the pom routines performed. I will then take what I have analyzed and gathered from extensive research on these successful routines and choreograph my own routine for my college dance team to compete in the 2020 UDA College Dance Team National Championship. With proper preparation and inclusion of the correct elements that were found in other winning routines, the Arizona State University Dance Team will place well and better than last year’s eighth place.
ContributorsHolland, Haylee Aliyah (Author) / Hudson, James G. (Thesis director) / Caryl, Bianca (Committee member) / Harrington Bioengineering Program (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
During the 2020-2021 school year, Arizona teachers will be expected to implement a new set of Social Science Standards into their curriculum. The Arizona Department of Education (ADE) issued an implementation guide for these new standards that began in 2017. The upcoming 2020-2021 year will be the first year that these standards will be fully utilized in the classroom. To assist first year teachers and teachers that are struggling with the new changes, an eight-lesson work book was created. These lessons are in alignment with the updated Arizona standards, as well as the four main critical thinking skills, problem solving, questioning, evaluating sources, and decision making. These lessons were created with the Problem Based Learning style in mind and are formatted in a “5E” lesson template. The workbook features a four-lesson unit on Natural Disasters. The entire lesson is STEM based, utilizes different English Language Arts techniques, and provides interactive components. The second half of the workbook features four lessons that start a unit on Native Americans. This curriculum was created based on lesson templates provided by the Chandler Unified School District and were created to aid first year teachers, as well as teachers that need assistance with the transition to new standards.
ContributorsChismar, Hannah Elizabeth (Author) / Panneton, Teresa (Thesis director) / Miller, Lynn (Committee member) / Division of Teacher Preparation (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Spotify, one of the most popular music streaming services, has many
algorithms for recommending new music to users. However, at the
core of their recommendations is the collaborative filtering algorithm,
which recommends music based on what other people with similar
tastes have listened to [1]. While this can produce highly relevant
content recommendations, it tends to promote only popular content
[2]. The popularity bias inherent in collaborative-filtering based
systems can overlook music that fits a user’s taste, simply because
nobody else is listening to it. One possible solution to this problem is
to recommend music based on features of the music itself, and
recommend songs which have similar features. Here, a method for
extracting high-level features representing the mood of a song is
presented, with the aim of tailoring music recommendations to an
individual's mood, and providing music recommendations with
diversity in popularity.
algorithms for recommending new music to users. However, at the
core of their recommendations is the collaborative filtering algorithm,
which recommends music based on what other people with similar
tastes have listened to [1]. While this can produce highly relevant
content recommendations, it tends to promote only popular content
[2]. The popularity bias inherent in collaborative-filtering based
systems can overlook music that fits a user’s taste, simply because
nobody else is listening to it. One possible solution to this problem is
to recommend music based on features of the music itself, and
recommend songs which have similar features. Here, a method for
extracting high-level features representing the mood of a song is
presented, with the aim of tailoring music recommendations to an
individual's mood, and providing music recommendations with
diversity in popularity.
ContributorsGomez, Luis Angel (Author) / Kevin, Burger (Thesis director) / Alberto, Hernández (Committee member) / Arts, Media and Engineering Sch T (Contributor) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05