The sports universe has been around for over a century and yet the at home sports viewing experience has seen little change. Even though our society has seen monumental innovative, technological advances, watching sports at home has not undergone any changes and may soon find itself a thing of the past unless something changes. When the COVID-19 pandemic arose, a problem surfaced of revenue loss and decreasing fan retention leaving teams and leagues stumbling for solutions. RYZE offers a never before seen product that can revolutionize how sports fans watch and engage in sporting events. By taking the lucrative concept of “battle passes” from the video game industry and placing it in the sports industry, RYZE hopes to increase overall fan revenue, retention, and engagement. A clear market size and wide range of potential customers, RYZE looks to help fans stay engaged while also earning prizes. With competition ranging from fantasy sports to virtual reality, RYZE has competitive advantages that give it potential to become a sports fan’s go to product when thinking about their favorite team. RYZE has gone from a propelling question to a bright idea and then to a prototype along with a full pitch deck and hopes to engrain itself in college athletics, MLB, and other professional sports leagues.
Details
- RYZE: The Next Generation’s at Home Sports Viewing Experience
- Timmermann, Justin Michael (Co-author)
- Diaz, Daniel (Co-author)
- Meyer, Sarah (Co-author)
- Byrne, Jared (Thesis director)
- Lee, Christopher (Committee member)
- Kunowski, Jeffrey (Committee member)
- Department of Marketing (Contributor)
- Department of Finance (Contributor)
- Barrett, The Honors College (Contributor)