Dimple Tech: A Startup Revolving Around Patented Technology

While golf has been around for centuries, the technology associated with the game has evolved significantly in an attempt to improve golfers’ scores. Specifically, researchers at Arizona State University (ASU) have looked at the dimple patterns on golf balls. They found that various dimple shapes, sizes, and patterns can have a serious impact on the flight of the ball, thus drastically improving the golfer’s game. This patented technology is the basis of the founding of Dimple Tech, a golf ball technology startup. Dimple Tech was founded by three ASU students in an effort to license the patent to the major golf ball manufacturers (Callaway, Titleist, TaylorMade, etc.). The ultimate goal of this startup was to build traction in any way possible, so the team made a video pitch that was sent to the aforementioned manufacturers. Although no traction came out of it, the project was a success as a market for this product was established and the company has a competitive advantage over other golf companies.