The Illusory Implication Effect: How Mere Exposure to Ideas Influences Our Beliefs

Studies have repeatedly shown that mere exposure to ideas makes those ideas seem more true, a finding referred to as the “illusory truth” effect. This feature of cognition may heighten existing concerns surrounding the spread of misinformation. Recent studies have shown that the effect extends to fake news headlines and may increase the likelihood that someone shares misinformation. But is this evidence that mere exposure can affect our beliefs? The two leading accounts of the illusory truth effect argue that after initial exposure, participants sense a feeling of familiarity or “fluency” at test that they use as a sign the statement is true. Beliefs however, extend further than just truth ratings. Beliefs also guide actions and imply other beliefs. Three pre-registered experiments were conducted to examine whether mere exposure to statements induces genuine beliefs by first examining if participants draw implications from mere exposure in Study 1. Surprisingly, results indicated that exposure to “premise” statements affect participants’ truth ratings for novel “implied” statements, which cannot be explained by the familiarity or fluency accounts of the illusory truth effect. Study 2 replicated results from Study 1 and ruled out consistency pressure as an explanation for prior findings. Finally, Study 3 replicated results from Studies 1 and 2 and ensured they were not due to demand characteristics by conducting separate analysis for suspicious and non-suspicious participants. Since these findings cannot be explained by the predominant accounts of the illusory truth effect, the authors believe this is evidence of a new effect the “illusory implication” effect. More importantly, these findings suggest that the consequences of misinformation may be larger than previously thought and warrants further study into potential mechanisms driving the illusory implication effect.