'Active on Passive' Social Media Usage and its Effects on Self-Improvement Motives

Social media (SM) has grown to become a recognized phenomenon across the world affecting billions of users daily. Currently, research has focused on two areas of social media usage: Active and Passive. However, the development and proposition of an additional type of use should be considered as SM grows and its prevalence raises concerns for future generations. This study aims to introduce a third type of social media use known as ‘Active on Passive’; it is defined as the actions on social media to engage with oneself without inherently interacting with others. This term was developed to categorize ‘saving posts’ into a SM usage type; it was measured by the number of saved posts an individual had on a specific platform. Using this variable, the present research measured how ‘active on passive’ social media usage could be associated with self-improvement motives and negative affect. Although no statistical significance was observed between these factors, exploratory analyses between these variables were discussed. Offering new insight on future directions into the proposition of ‘Active on Passive’ social media usage.