Founders Lab - The GOATGENE

Everyone possesses the potential to achieve greatness, and it manifests in various forms. Our objective was to inspire individuals to discover their unique passions. The GOATGENE, a media/lifestyle company, provided individuals with the opportunity to engage in activities without prior experience. Our project conducted market research on different "niche" activities, reached out to industry professionals and prospects, designed and sold merchandise, created social media content across multiple platforms, and hosted live events to promote the GOATGENE.