The Beauty of Arizona

Many long to get away from the place they call home, traveling far and wide to find something better. What people fail to recognize, in the process, is all that the place they live has to offer. Tourism professionals and local influencers work to bridge the gap between one’s lack luster perception of the place they live to encourage the realization of all the exciting things their community has to offer. Through countless social media post on platforms like Instagram and TikTok, tourism professionals and local influencers have successful captured audiences’ attention and interest. Through their posts they have been able to bridge the gap, making people realize that there is a lot to appreciate and do in the place they live. While individuals are aware of local events in their community and unique places that their community has to offer, individuals have failed to turn that interest into actual action. Many people are stuck in their routine and fail to regularly venture outside of their daily routine. By creating an app that bridges the gap between individuals’ interest in local events and places, and actively going to places they have shown an interest in, individuals will feel happier and more fulfilled by what their community has to offer. YoYo is an app that utilizes timely reminders of places individuals have previously shown an interest in to encourage action. The following report describes the current environment and theory behind the creation of the app YoYo.