Lifesaver's Lane: Personal Hygiene Kits

Life on a college campus can get incredibly busy between classes, work, and a social life. Because of this, it can be easy to completely forget to grab those essential items on the way out the door. The goal of LifeSaver’s Lane is to remedy the need to remember to grab those items by creating a small, easily accessible kit of essential items that can be thrown in a backpack or purse to keep near at all times. Through our research and interactions with the ASU community, we collected data regarding expressed interest, what our target market defines as a daily "essential item," and the products we should include in our bags. The research results showed a need for our product and intentions of a reusable on-the-go kit to ensure daily life runs smoothly.