Rural Nonprofit Resilience Through the Supply and Demand Theory

Rural communities experience various challenges, including having higher education options, regulating the workforce, access to capital and goods, and infrastructure development. Despite these challenges, what makes these communities unique is their ability to be resilient, considering their small population. A prime example of this is Gila County, located in eastern Arizona. This area includes a cluster of rural towns that have survived for a long time, 142 years! Amidst the rise and fall of the copper rush from the 1880s to the 1950s, as well as the development of U.S. 60 that bypassed multiple towns, Gila County prevailed. The health of this community is deeply connected to the current nonprofit sector. This county is home to a few churches, one private nonprofit school, a variety of public charities, a community hospital, and several volunteer organizations. In order to understand how Gila County nonprofits have been so successful, this study uses the Supply and Demand Theory to answer the central idea: how do leaders build resilient nonprofits? Using in-depth interviews and demographic data collection, this study reports on the views of rural nonprofit leaders with years of expertise. It answers four key questions: 1) How strongly do nonprofit leaders equate being resilient to the longevity of their organization? 2) How is funding currently used in rural nonprofits’ program development? 3) How is collaboration between community members and rural nonprofits necessary for success? 4) How does the organization currently use technology to further its mission? Through the lens of the Supply and Demand Theory, this study pinpoints how rural nonprofit leaders have utilized their resources to create an equilibrium between supply and demand. The results show that successful nonprofits showcase resilient practices through their current leadership. These findings expand upon current research on succession planning, funding resiliency, internal and external collaboration, and overall use of technology. By expanding on this knowledge, valuable information has been documented for both active and upcoming nonprofit leaders. Capturing the first-hand expertise of successful leaders in rural Arizona provides advice, inspiration, and hope for those to come.