Robinette_Summer_2023.pdf

College-aged women are getting surgical and non-invasive cosmetic alterations at rates higher than ever before. Noticeably, many of these women are in sororities. No prior research has identified a definitive relationship between sorority women and cosmetic enhancements. The purpose of this research was to investigate why sorority women are increasingly getting cosmetic work done, particularly examining the influences behind those procedures. Research questions include: Is there a physical standard of beauty in sororities? If so, does this physical standard of beauty influence sorority women’s decisions to undergo cosmetic procedures? Possible benefits of this study include helping to educate people about how Greek life might play a role in influencing beauty standards among college-aged women, as well as providing insights to clinics about their marketing to college-aged women. An anonymous digital survey evaluating cosmetic procedures and physical standards of beauty was sent to every sorority at Arizona State University, University of Arizona and Northern Arizona University to share with its members. In total, 15 chapters chose to participate, resulting in multiple-choice and text responses from 74 sorority women. Additionally, several interviews with sorority women and a local psychologist took place. The results revealed a clear demand and interest for cosmetic alterations, with almost half of respondents having already undergone at least one cosmetic procedure, yet it’s not so clear whether or not Greek life is really to blame for sorority women increasingly going under the knife. The study’s results were compiled into a report and a long-form, narrative reporting journalism article.