Schitt’s Creek and the Myth of Empowerment in LGBTQ+ Representation

Lesbian, gay, bisexual, transgender and queer (LGBTQ+) individuals experience a variety of types of representation, particularly in media outlets. While the quantity of such representations is steadily increasing, research must continue to examine the content of representations as they become available. This examination is important as much of society is determined by discourses presented in media outlets. Further, media often produces and reproduces dominant narratives about minority groups. Television is one arena where individuals come to learn about themselves and others. Particularly, the sitcom genre can be useful for figuring out how to deal with real-world issues in a humorous and entertaining way. However, the humor of sitcom does not exclude it from the meaning-making and identity-formation systems present in television and media, more broadly. Thus, this study investigates the discourses surrounding LGBTQ+ representation in the Canadian sitcom Schitt’s Creek through critical and rhetorical discursive analyses while also applying principles of queer theory throughout. Results indicate while Schitt’s Creek does many things well in terms of its representation of LGBTQ+ individuals, problematic stereotypes still often remain. In other words, Schitt’s Creek breaks from typical LGBTQ+ representation found in sitcoms, but often still embodies dominant cultural narratives used to degrade, restrict, and punish LGBTQ+ individuals. This is particularly evident as one examines the ways Schitt’s Creek often falls into heteronormative standards and continually polices the sexual nature of LGBTQ+ individuals to display a safe and comfortable version of homosexuality. Therefore, Schitt’s Creek may often and unknowingly reinforce the heteronormative hegemonies it seeks to break from.