The Influence of Social Media on Parental Attitudes Towards the Seasonal Influenza Vaccine for their Children: An Exploratory Study

This study aimed to see how social media influences parents’ decisions to have their child(ren) vaccinated against the yearly influenza season. The literature review outlined the risks of influenza for children, the use of social media, and influenza vaccination rates. A survey was conducted to assess parents’ frequency of social media use, the information they saw about influenza and its vaccine on social media, their concerns about the influenza vaccine, and how social media influenced their decision-making to vaccinate their child(ren) against this virus. Overall, the sample population did not believe that social media platforms influenced their decision to vaccinate their children for the seasonal influenza. However, the data was insufficient to provide meaningful conclusions on whether there was a significant association between social media use and its influence on parental decisions about the influenza vaccine. Furthermore, data about the poor reliability of health information on social media platforms and the importance of the influenza vaccine was found in this study. Limitations of the study included responses from individuals with advanced educational levels and a background in the health sciences. This may have resulted in a pro-vaccine bias that would affect the results. Lastly, due to the small sample size, we only report preliminary findings for this topic. Future research should be conducted using a large and diverse sample to study the association between the use of specific social media platforms and its influence on parental decisions for influenza vaccine uptake.