Engaging the Youth Community of the International Society of Krishna Consciousness (ISKCON)

This thesis aims to analyze the International Society for Krishna Consciousness (ISKCON) through the lens of Bolman and Deal's Four Frames. As a rapidly growing organization, a core component of ISKCONs rise has been due to their persistent support from the youth audience (under 30). However, recent statistics indicate that there has been a significant drop in youth attendance at the local ISKCON Arizona Chandler, with nearly 50% of young members leaving the organization. The focus of this paper will be on understanding the organizational theory behind the challenges faced by ISKCON Chandler in engaging its young members and attracting new ones. The paper will introduce ISKCON, its history, mission, and structure, highlighting the human resource, structural, political, and symbolic aspects of the organization. Then through the multi-frame approach and industry analysis, the paper will offer insights into the shortcomings (like the lack of proper structure, online presence, platform for youth representation, or presence in nearby youth communities) of ISKCON Chandler, which are causing the limited engagement of younger generations. Subsequently, the paper will propose solutions including creating a youth council board, creating collegiate club chapter connections, developing a more robust social media and online presence, and providing internship opportunities. By analyzing these shortcomings and providing solutions, this thesis aims to provide insights that can help the local ISKCON address its problems, engage its young members, and attract new ones, while remaining true to its core values and mission.