The Kardashian’s Business in Beauty

In this project, we will argue that the Kardashian women influence beauty standards by portraying themselves as beauty moguls to control the interests of their audience and promoting themselves as the modern day standard of beauty. This affects their audience by creating unattainable and unrealistic standards of beauty that negatively impacts their sense of self and mental health. We will explore the influence they have created and why their influence remains preferred by their audience over time, explaining how they maintain control of the industry.