Yudis_Spring_2023.pdf

This thesis is a marketing plan for a theoretical, potential expansion franchise that would be in San Antonio, Texas and be a part of the National Football League (NFL). There were five topics of marketing features which assist in planning an expansion franchise joining a professional sports league I wanted to cover: competitive analysis, customer analysis, target market identification, external environment, and SWOT analysis. In relation to the five topics, I was able to construct a Qualtrics Survey from a few hundred business students from the W.P. Carey School of Business at Arizona State University. This was necessary to determine demographics and collect data on what a random group would think of the five topics I chose in relation to an expansion team and the effects the expansion team could theoretically have in correspondence with all factors of a professional sports franchise. In conclusion, I was able to determine San Antonio would be able to sustain and have a NFL franchise whenever the time would be right to do so.