Classic & Current is a sustainable e-commerce business that provides affordable, appropriate, and fashion-forward business clothes for college female students. Through customer discovery and market analysis, we have identified a need for trendy, affordable business wear that is tailored to a younger demographic. Our strategy includes a circular component where customers can send back items for a discount on a new piece, which will be listed on “Our Closet,” along with hand-picked, thrifted items exclusively available to verified college students at a lower price point. Classic & Current targets females ages 18-25 who are either college students or young professionals in the United States. Our mission is to provide affordable, fashion-forward, work-appropriate, comfortable, and durable clothing while also addressing sustainability concerns. Our marketing efforts will focus on social media, specifically Instagram and TikTok, using micro-influencers and paid advertisements to push our brand and gain traction. Our financial plan includes seeking funding opportunities through ASU’s entrepreneurship programs. Classic & Current distinguishes itself from competitors by providing unique solutions for sustainability while offering elements of a classic wardrobe and trendy, seasonal items to keep customers current.
Details
- Founders Lab - Classic & Current
- Cubillas, Grecia (Author)
- Stalcup, Quinn (Co-author)
- Byrne, Jared (Thesis director)
- Balven, Rachel (Committee member)
- McElfish, Alex (Committee member)
- Thirunagari, Samay (Committee member)
- Barrett, The Honors College (Contributor)
- School of Social and Behavioral Sciences (Contributor)
- Thunderbird School of Global Management (Contributor)