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An analysis of Major League Baseball (MLB) attendance drivers and fan segmentation strategies to identify ways in which teams can attract fans. Core elements of drivers and fan segments are identified then practically applied to three modern MLB franchises. The

An analysis of Major League Baseball (MLB) attendance drivers and fan segmentation strategies to identify ways in which teams can attract fans. Core elements of drivers and fan segments are identified then practically applied to three modern MLB franchises. The thesis concludes with recommendations for each of the chosen franchises, as well as, for MLB as a whole, outlining how the league and teams can more effectively serve their fanbase and improve attendance.
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    Details

    Title
    • Moneyball: Evaluating the Drivers of MLB Attendance and How Modern Franchises Adapt and Capitalize
    Contributors
    Date Created
    2022-05
    Resource Type
  • Text
  • Machine-readable links