Full metadata
Title
Moneyball: Evaluating the Drivers of MLB Attendance and How Modern Franchises Adapt and Capitalize
Description
An analysis of Major League Baseball (MLB) attendance drivers and fan segmentation strategies to identify ways in which teams can attract fans. Core elements of drivers and fan segments are identified then practically applied to three modern MLB franchises. The thesis concludes with recommendations for each of the chosen franchises, as well as, for MLB as a whole, outlining how the league and teams can more effectively serve their fanbase and improve attendance.
Date Created
2022-05
Contributors
- Brown, Jake (Author)
- Mozilo, Dominick (Co-author)
- Pleskovitch, Jack (Co-author)
- Mokwa, Michael (Thesis director)
- Eaton, John (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Information Systems (Contributor)
- Department of Supply Chain Management (Contributor)
Topical Subject
Resource Type
Copyright Statement
In Copyright
Primary Member of
Peer-reviewed
No
Open Access
No
Series
Academic Year 2021-2022
Handle
https://hdl.handle.net/2286/R.2.N.165605
System Created
- 2022-04-26 11:44:34
System Modified
- 2023-01-10 11:47:14
- 1 year 10 months ago
Additional Formats