Description
The purpose of this thesis study was to market a favorable solution to reduce stress levels and improve the quality of sleep for young adults by using a piece of technology developed by NASA. This technology was a lighting system initially designed to help astronauts regulate their circadian rhythms in space, and our goal was to find a suitable market for this type of product. Our team wanted to focus on college students because they often suffer from high anxiety and stress levels, which affects their overall productiveness in study rooms and dorms. After conducting research and interviewing students on the ASU campus, we wanted to market a solution that incorporates the same technology, but is also able to adjust lighting intensity and color. Taking this solution, our group setup demonstration rooms in Noble Library to collect data from students who would be interested in seeing more of this product on campus. Additionally, a Facebook advertisement campaign was launched to promote our website and gain any other feedback. Ultimately, these two methods of outreach proved to be a huge success, and there was a significant amount of interest in this product, validating that there is a potential market.
Details
Title
- Mellow Lighting: Systems Designed to Reduce Stress and Improve Sleep Quality
Contributors
- McMains, Lucas (Author)
- Seddon, Dannielle (Co-author)
- Haynie, Sean (Co-author)
- Kopitske, Jacob (Co-author)
- Burns, Jared (Thesis director)
- Larson, Wiley (Committee member)
- Balven, Rachel (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Finance (Contributor)
- Department of Management and Entrepreneurship (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2022-05
Subjects
Resource Type
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