Full metadata
Title
Bringing the Inferno to the Phoenix Municipal Stadium:
Increasing Attendance at ASU Baseball Games
Description
This thesis explores data-driven engagement strategies for the ASU Baseball team to implement in order to increase student attendance at their home games, held at Phoenix Municipal Stadium, given that all general students have a financial buy-in to their collegiate athletic programs. Developing a loyal fan base is essential to a team’s overall success, leading to an increased sense of pride and passion for on-field heroism. Our research team's focus was on analyzing the brand positioning of the Sun Devil Baseball program to determine what opportunities exist within the program. Our methods included collecting secondary data and conducting primary research via a Qualtrics survey administered to undergraduate students on ASU’s campus. The survey results were then used to propose data-driven engagement strategies covering various aspects of campus life in order to provide a well-designed value proposition. Additionally, we used findings from our secondary data to evolve our recommendations past student attendance and into overall presence as well. Through conducting research of different histories, examining the current situation, then identifying an opportunity to grow along with a plan of action, this creative project will cover multiple key areas of a student brand report.
Date Created
2022-05
Contributors
- Berge, Nicole (Author)
- Personale, Caitlin (Co-author)
- Mokwa, Michael (Thesis director)
- Eaton, John (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Marketing (Contributor)
- School of Sustainability (Contributor)
Topical Subject
Resource Type
Copyright Statement
In Copyright
Primary Member of
Peer-reviewed
No
Open Access
No
Series
Academic Year 2021-2022
Handle
https://hdl.handle.net/2286/R.2.N.165454
System Created
- 2022-04-21 05:23:40
System Modified
- 2023-01-10 11:47:14
- 1 year 10 months ago
Additional Formats