Post Pandemic Fashion: Trend Forecasting for Spring 2022

The COVID-19 pandemic in 2020 drastically altered what was once accepted as reality. As society shifted to an online universe, causing rampant isolation, the world faced many uncertainties. This dramatic transformation affected every global industry and because fashion and culture are intertwined, the industry became a direct reflection of the new social climate. This ASU Barrett Creative Project explores the current direction in fashion and identifies two contrasting cultural aesthetics that arose from the 2020 pandemic. Through ample research surrounding various topics such as generational escapism, mental health as it relates to the pandemic, increased psychedelic use, fashion technology advancements, the metaverse and non-fungible tokens in fashion, and the current political and social environment, I identified and named two separate fashion blanket trends: Kaleido and Chernobyl. Photographic evidence from Vogue Runway and the latest fashion seasons were included as support for these predictions. Inspired by Fashion Snoops, a prominent fashion trend forecasting agency, I created a trend packet, including a mood board, pattern and color palette, cultural influences, key items, and a fashion buyer’s checklist for both trends. Finally, I reported on my findings when researching Pinterest Predicts, a resource for creative businesses to predict trends, which identified three specific fashion trends, deemed Athflow, Cocoon Swoon, and Up Clothes and Personal, and I circled back to how it relates to both Kaleido and Chernobyl. Reminiscent of pandemic-induced escapism, 3D-printing in fashion, the metaverse, and a worldwide psychedelic awakening, Kaleido features many avatar-like garments with an otherworldly flair, complete with funky abstract knitwear, bold prints, eye-catching cutouts and textures. Leading brands reflecting Kaleido are Chet Lo, AVAVAV Firenze, and Marco Garro. Finally, Chernobyl has a direct correlation with the cultural annihilation 2020 left in its wake, voicing the civil distress that continues to echo universally suggesting an uncontrollable warfare on a preexisting reality. Characterized by deconstructionism, distressing, layering, and an emphasis on outerwear, the dark dystopian expression of “Apocalyptic Chic” is conveyed. Leading brands within this trend are Maison Margiela, Rick Owens, and independent label, Kepler London. Additionally, a permanently altered post-pandemic society saw stretchier, more casual outfits taking over the average wardrobe. As a result, designers within this new fashion season brainstormed new ways to transition from loungewear and leggings back into elevated fashion. Knitwear became the preferred method to achieve this progression and thus, the era of presentable and editorial athleisure began. In conclusion, the current course of fashion is boundary-pushing, innovative, and culturally reflective, featuring a multitude of innovative layering and patchwork, as well as interesting takes on silhouettes and pattern contrast. Elevated knitwear has a prominent place within new collections as the world transitions from working at home and living in athleisure to rediscovering the outside world. Because of the direct connection between fashion and culture, the newest outputs in fashion are either reminiscent of a dismal post-apocalyptic future, or “Chernobyl”, or appear to have arrived from a different, more optimistic dimension, or “Kaleido”.