Full metadata
Title
Online Platform Policy and User Engagement
Description
Various activities move online in the era of the digital economy. Platform design and policy can heavily affect online user activities and result in many expected and unexpected consequences. In this dissertation, I conduct empirical studies on three types of online platforms to investigate the influence of their platform policy on their user engagement and associated outcomes. Specifically, in Study 1, I focus on goal-directed platforms and study how the introduction of the mobile channel affects users’ goal pursuit engagement and persistence. In Study 2, I focus on social media and online communities. I study the introduction of machine-powered platform regulation and its impacts on volunteer moderators’ engagement. In Study 3, I focus on online political discourse forums and examine the role of identity declaration in user participation and polarization in the subsequent political discourse. Overall, my results highlight how various platform policies shape user behavior. Implications on multi-channel adoption, human-machine collaborative platform governance, and online political polarization research are discussed.
Date Created
2021
Contributors
- He, Qinglai (Author)
- Santanam, Raghu (Thesis advisor)
- Hong, Yili (Thesis advisor)
- Burtch, Gordon (Committee member)
- Arizona State University (Publisher)
Topical Subject
Resource Type
Extent
162 pages
Language
eng
Copyright Statement
In Copyright
Primary Member of
Peer-reviewed
No
Open Access
No
Handle
https://hdl.handle.net/2286/R.2.N.161792
Level of coding
minimal
Cataloging Standards
Note
Partial requirement for: Ph.D., Arizona State University, 2021
Field of study: Business Administration
System Created
- 2021-11-16 04:03:40
System Modified
- 2021-11-30 12:51:28
- 2 years 11 months ago
Additional Formats