Celebrity Rhetoric and Public Writing Pedagogy in the Composition Classroom: A Taylor Swift Case Study

This thesis argues that celebrities and celebrity studies should be taken more seriously in writing studies as productive sites for writing instruction in the composition classroom. Historically, celebrity culture has been overlooked for ostensibly lacking in substance or relevance to critical thought. However, academic disciplines, such as cultural studies and celebrity studies, are paving the way for celebrities having a more significant rhetorical relevance as figures in the public. This thesis explores celebrities as cultural figures who are advantageously positioned in the public realm as rhetorical agents. Their increased visibility and the increase in observation of celebrity culture in the public sphere are contributing to how people form opinions and make judgments about the world around them. Yet, despite some of the connections between the public, writing, and celebrity rhetoric, there has been little work in the field aligning celebrity rhetoric as a site for public writing instruction within academia. This thesis seeks to address this gap by aligning celebrity rhetoric with scholarship on public writing pedagogy in composition studies. To model how students might approach analyzing and writing about celebrity rhetoric in the composition classroom, this thesis offers a critical look at the celebrity rhetoric of Taylor Swift. The case study rhetorically analyzes sites of public writing that work intertextuality across various mediums to construct her celebrity as a representation of modern feminism. This thesis concludes with a discussion about the pedagogical implication of implementing celebrity rhetoric in the composition classroom. It concludes that celebrity rhetoric is useful for students in composition classrooms for making personal connections with their work, negotiating an understanding about culture and public issues, and influencing the production of rhetoric, writing and their own identity as scholars.