University Staff; Creativity and Innovation in Higher Education

This action research project was a concurrent mixed method case study design The purpose of this action research study was to begin to understand how an institution of higher education can best support creativity and innovation of university staff members. More specifically this study looked at the influence of a design thinking workshop on university staff perceived creative and innovative ability. Additionally, this study looked at the influence of individual attributes on staff creativity, and the influence of organizational attributes on staff innovation. Amabile and Pratt’s Dynamic Component Model of Creativity and Innovation in Organizations informed this study. Participants for this study were recruited from the Educational Outreach and Student Services division of Arizona State University at the Downtown Phoenix campus. Qualitative and quantitative data were collected using a Creativity and Innovation Survey (CIS) and individual interviews. The Creativity and Innovation Survey was distributed to staff before and after they participated in a two module design thinking workshop. Interviews with staff occurred after the conclusion of the workshops. In responses to the CIS and in interview staff had a strong belief in their ability to be creative and innovative in the workplace. A correlational analysis of CIS data indicated that a positive and significant relationship existed between creativity and individual attributes, as well as between, innovation and organizational attributes. Staff also expressed these relationships during interviews. The themes of collaboration, supervision, and resources each emerged from the interview data as important influencers of staff creativity and innovation. Although staff expressed there was a value in the design thinking workshops during interviews, a significant difference was not found in staffs’ perceived creativity and innovation after participating in the design thinking workshop. Implications for practice and for future research are discussed.