The Effects of Confirmation Bias and Susceptibility to Deception on an Individual’s Choice to Share Information

As deception in cyberspace becomes more dynamic, research in this area should also take a dynamic approach to battling deception and false information. Research has previously shown that people are no better than chance at detecting deception. Deceptive information in cyberspace, specifically on social media, is not exempt from this pitfall. Current practices in social media rely on the users to detect false information and use appropriate discretion when deciding to share information online. This is ineffective and will predicatively end with users being unable to discern true from false information at all, as deceptive information becomes more difficult to distinguish from true information. To proactively combat inaccurate and deceptive information on social media, research must be conducted to understand not only the interaction effects of false content and user characteristics, but user behavior that stems from this interaction as well. This study investigated the effects of confirmation bias and susceptibility to deception on an individual’s choice to share information, specifically to understand how these factors relate to the sharing of false controversial information.