Full metadata
Title
Don't feed the trolls: needs assessment analysis for heuristic to create rhetorical civility in social media
Description
As an outlet of communication between internet users, digital social media has created opinionated engagement between people that have similar and often contrasting views, just like those in face-to-face communication (Mckenna & Bargh, 2014). The problem is that these digital conversations occur in a synthetic environment, causing users to develop alternative psychological patterns of engagement (Lauren & Hsieh, 2014), that could potentially push them to inadvertently or unknowingly create and participate in negative social interaction with others. The purpose of this study was to determine and assess the needs of a writing heuristic for social media participants to use in engagement with others to increase coherency, civility, and engagement response in content. Research explored existing literature on engagement behavior in digital social media and computer-mediated communication (CMC) and was then used in qualitative sentiment analysis of business-to-consumer social media environments, aiming to recognize the needs in developing a social media writing heuristic. This research found that such heuristic should prompt and advise users to remove ambiguity within engagement practices, encouraging the implementation of salient social markers and nonverbal cues in text. Social media users should also be prompted to create familiarity with others through the posing of messages in an emotional frame that is aligned with their audience’s emotional attitudes, increasing persuasive argumentation and discussion. As well, users should be prompted to thoroughly understand the issues in discussion and follow dynamics to create productive engagement, while avoiding engagement with negative commentary.
Date Created
2016
Contributors
- Parkerson, Logan (Author)
- Maid, Barry (Thesis advisor)
- D'Angelo, Barbara (Committee member)
- Lauer, Claire (Committee member)
- Arizona State University (Publisher)
Topical Subject
- technical communication
- Social Research
- CMC analysis
- coherent social media
- negative social engagement
- negative social media
- rhetorical civility
- social media heuristic
- Online social networks
- Online etiquette--Methodology.
- Online etiquette
- Politeness (Linguistics)--Methodology.
- Politeness (Linguistics)
Resource Type
Extent
v, 73 pages : color illustrations
Language
eng
Copyright Statement
In Copyright
Primary Member of
Peer-reviewed
No
Open Access
No
Handle
https://hdl.handle.net/2286/R.I.40831
Statement of Responsibility
by Logan Parkerson
Description Source
Viewed on February 27, 2017
Level of coding
full
Note
thesis
Partial requirement for: M.S., Arizona State University, 2016
bibliography
Includes bibliographical references (pages 65-71)
Field of study: Communication
System Created
- 2016-12-01 07:10:45
System Modified
- 2021-08-30 01:20:15
- 3 years 2 months ago
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